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Logo.

Mon Jan 28, 2008, 5:20 AM
Logo. (article 01), bonne lecture ;)

Paul Rand, concepteur du logo d’IBM, a déclaré : « Une marque deposée
est créée par un designer, mais produite par une société. »
Le terme exact est « logotype » qui vient du grec « logos » pour le mot et
«tupos », pour l’impression. On peut aussi l’appeler marque deposée,
marque de service, marque, mais logo est le mot le plus communément
usité.

Cela peut être un morceau de texte, un symbole, une image ou une
combinaison de tout cela.

Sa définition demeure cependant unique :
Le logo est une signature à repéter, légalement protégée. La création de
logos est au cœur de la conception graphique moderne. Presque tous les
concepteurs créent des logos et cette activité regroupe l’ensemble des
taches conjointes liées à la mise en œuvre d’une forme graphique
caractéristique destinée à engendrer une valeur commerciale.

« Une marque est à la fois forme et substance, image et idée. Pour être
efficace, ses formes doivent être plutôt familières pour être
reconnaissables et assez inhabituelles pour être faciles à mémoriser.
La maquette doit être plutôt simple pour être lisible instantanément et
assez riche en détails ou signification pour être intéressante ; elle doit être
assez contemporaine pour refléter son epoque, mais pas trop
expérimentale pour ne pas paraitre datée avant la fin de la décennie ;

Finalement, elle doit être remarquable et appropriée aux idées et aux
activités qu’elle représente.

Home :
Logo destiné aux agents immobiliers, le texte
rouge en gras est percé d’un trou de serrure:
un symbole de quiétude domestique.
lien du logo: [link]

Schiang :
Logo d’un fabricant de meubles, en forme de
pâle rebus exploitant l’image d’une chaise
en guise de « h » .
lien du logo: [link]

extrait du "guide complet du design graphique"

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Yo, à quand du nouveaux :P ?

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Toi Fad, je te watch sans hesitation.
Tu as un grand talent a la plume :D

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Hum... ça mérite bien un petit watch une si belle galerie :)
héhéhé...
tu pouvais pas te cacher plus longtemps
Moi, me cacher ..? Mais non, c'est juste que je suis timide.
thanks a lot bro!;)

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